MILAN AND INTER INAUGURATE THE NEW SAN SIRO STORE

Barbara Berlusconi and Michael Bolingbroke, CEO and MD of Milan and Inter respectively, were at the grand opening of the ‘San Siro Store – Official merchandising’ on Monday morning.

The newly inaugurated store will open to the public this week and allows the San Siro to have its own store that can now rival other international arenas. The store boasts the latest in innovation and design, giving visitors a view of the San Siro turf, as well as interior lighting that changes based on the type of event scheduled.

‘San Siro Store – Official merchandising’ can be found at the first blue tier at the San Siro stadium, was created in just a matter of weeks and will be run by M-I Stadio. In the store of 1000 square metres, visitors will find not only Milan and Inter products, but also a new line of Milan San Siro goods. 

The store will naturally be open on match days, but also on the same days in which the San Siro is open to visitors, allowing everyone from Milan and Inter fans to tourists and local citizens the chance to stop by and make a purchase.

(Photo www.acmilan.com)