"Keep Racism Out" is the first campaign promoted by Lega Serie A and UNAR (National Anti-Discrimination Office of Italian Government) in the fight to combat all forms of discrimination and to eliminate racism in and outside of football.

Lega Serie A already joined the UNAR National Observatory against Discrimination in Sport, the first in Europe, with the aim to monitor racist incidents in sports, submitting periodic reports and precise analyses that reflect the true scale of the issue.

"Keep Racism Out" is a call to action that involves all the stakeholders: football players, coaches, referees, clubs and fans.

The campaign will carry on in the next months with many initiatives and activities, with the aim to educate the next generations and to win the most important match: Keep Racism Out!