LEGA SERIE A LAUNCHES HELO ACCOUNT

Lega Serie A has strengthened its presence in the Indonesian market with the launch of its official account on HELO, a platform of the Bytedance network.

With the creation of the HELO account, Lega Serie A aims to continue its growth and popularity in Indonesia, where Serie A and its champions have always been very successful, and to reach an increasing number of fans around the world, as demonstrated by the Italian, English, Spanish, Arabic, Chinese and Indonesian language accounts already present on various platforms.

In South East Asia, Indonesia is the country with the highest number of daily active users on social media (160 million). 60% of these are football fans. The HELO platform registers most of its users in the 16-25 age group and has among its strengths the ability to share short videos, match day graphics and quizzes for fans.

The official profile will be managed in collaboration with Ganassa, Lega Serie A's partner for social media and digital strategy in Asia.