NAPOLI LAUNCH OFFICIAL LORENZO INSIGNE APP
In partnership with IQUII Sport, SSC Napoli is launching a mobile application dedicated to Lorenzo Insigne, so as to boost the player's international brand through his own platform for fan engagement.
Lorenzo Insigne, one of the most well-loved athletes on the European stage, with over 1.4 million followers on social media, will be able to enhance interaction with his fans thanks to the application. The Napoli forward’s engagement platform, which harnesses the IQUII Sport web and mobile platform, will provide a single tool to boost his brand while remaining connected with its fans around the world.
The new platform will allow Lorenzo's fanbase to:
● Stay updated on all his matches, past and future;
● Access comprehensive statistics and biography on the player;
● Stay in touch with him through the Social Wall section, which contains all content published on his official channels;
● Access exclusive photos and videos.
This activity is part of the club's management of its players’ image rights, which is unique in the world of football. Digital platforms are a fundamental asset to this strategy, by improving the connection between fans and players and offering sponsors a new marketing and commercial lever.
To keep up to date with the world of Lorenzo Insigne, visit the website and download the app, which is available on all iOS and Android devices.
(Photo Getty Images)
