LEGA SERIE A LAUNCHES INDONESIA TWITTER ACCOUNT

Lega Serie A new Indonesia Twitter account has been launched today. The Indonesian language joins Italian, English, Spanish and Arabic with which Lega Serie A is already present on the Twitter platform.

Indonesia is the Southeast Asian country with the highest number of daily active users on social media (160 million), 60% of which are football fans, and it is an area that has always shown great passion for Serie A, its teams and its champions.

With the creation of the Indonesian Twitter account, which will be followed by other platforms in the same language, continues the internationalization strategy of Lega Serie A in Asia, already started in the 2020/21 season with the debut in China, where Serie A is currently present with its official accounts on Weibo, Douyin and Kuaishou, and that will continue soon with the opening of new platforms in Japan and Vietnam.

The account will be managed in collaboration with Ganassa, Lega Serie A partner for Social Media and Digital strategy for Asia.