ELECTRONIC ARTS AND LEGA SERIE A ANNOUNCE NEW EXCLUSIVE PARTNERSHIP
Lega Serie A Names EA SPORTS Official Partner and Licensee
Supercoppa Italiana Renamed EA SPORTS Supercup from season 2022/23
EA SPORTS Becomes Home of eSerie A TIM Competition
REDWOOD CITY, Calif. and MILAN, Italy - September 10, 2021 - Today, Electronics Arts Inc. (NASDAQ: EA) and Lega Serie A, the pinnacle of the Italian football pyramid, announced a new partnership. Beginning exclusively in EA SPORTS™ FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes exclusive rights to Serie A activations, including the authentic integration of Serie A into FUT Team of the Week, FUT Serie A Team Of The Season and an all new EA SPORTS Player of the Month award.
“This is the beginning of an exciting new partnership with Lega Serie A that allows EA SPORTS to continue to grow the love of football globally,” said David Jackson, VP of Brand for EA SPORTS FIFA. “This collaboration with Lega Serie A further highlights our commitment to Italian Football. We are ambitious for Italy now and in the future and will grow our presence there with the goal of delivering the most authentic and unparalleled gaming experiences in football.”
EA SPORTS has also been named Title Sponsor and Partner of Supercoppa Italia-na which will be renamed EA SPORTS Supercup beginning with the 2022-23 sea-son. Fans can expect to see EA SPORTS content displayed during the season at Coppa Italia, Supercoppa Italiana, and the Serie A Championship games and on its digital platforms. The partnership will also provide the ultimate Lega Serie A gaming experience with the eSports competition eSerie A TIM, which will be exclusively played in EA SPORTS FIFA.
“Lega Serie A and EA SPORTS teaming up is a unique opportunity to provide enhan-ced visibility of our Clubs and players for years to come,'' said Luigi De Siervo, CEO of Lega Serie A. “As we already demonstrated with the eSerie A TIM, EA SPORTS is the perfect partner for us: we share the same goals and commitment to move the game of football forward worldwide.”
The FIFA franchise has been produced by EA SPORTS for more than 20 years and is the largest sports video game franchise in the world. FIFA offers unrivaled au-thenticity, letting players take the helm of the biggest leagues, clubs, and players in the world of football, all with innovative gameplay and realism.
In July, Electronic Arts announced EA SPORTS FIFA 22, available worldwide on October 1 and featuring groundbreaking next-gen HyperMotion* gameplay tech-nology that elevates every moment on the pitch. With 17,000+ players across 700+ teams in more than 90 stadiums and over 30 leagues, FIFA 22 is the only place you can play in iconic competitions such as, UEFA Champions League, UEFA Europa League, brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.
Join the EA SPORTS FIFA community at Facebook and on Instagram, or follow us on Twitter @easportsfifa.
EA SPORTS FIFA 22 assets are available to download on the official EA press site at PRESS.EA.COM.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops markets, publishes and delivers games, content and services that can be played and watched on game consoles, PCs, mobile phones and tablets. In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and FIFA are the property of their respective owners and used with permission.
* HyperMotion technology is only available on PlayStation 5, Xbox Series X|S and Stadia.
About Lega Serie A
The Italian Professional Football League, known as Lega Serie A, is the top football league in Italy and one of the most famous football leagues in the world. The league, based in Milan, was founded in 1946 as Lega Calcio. In 2010, the league divided into Serie A and Serie B.
Lega Serie A organizes Serie A TIM, the major football championship in Italy, as well as the national cup and the match between the two winners of these competitions, the Supercoppa Italiana. The top four teams in the Serie A TIM automatically qualify for the group phase of the UEFA Champions League. Lega Serie A also runs important youth football competitions such as Primavera 1 TIMVISION, Primavera TIMVISION Cup and Supercoppa Primavera TIMVISION. Lega Serie A has negotiated club TV rights collectively since the 2010/2011 sport season, usually on the basis of a three-year.
