BEIN SPORTS AND SERIE A AGREE EXCITING NEW DEALS FOR NEXT THREE SEASONS IN FRANCE AND ASIA-PACIFIC
beIN MEDIA GROUP (“beIN”) and Serie A’s exclusive international media rights partner Infront have agreed an exciting new deal for the broadcast of the prestigious Italian league on beIN SPORTS until 2024. The renewal extends the exclusive partnership between beIN SPORTS and Serie A in 7 territories, including France, Hong-Kong, Indonesia, Thailand, Cambodia, Laos and the Philippines. The deal will also see beIN broadcast Serie A in three new territories in Asia-Pacific: Singapore, Malaysia, and New Zealand.
Starting on 21 August, Serie A fans will get to celebrate every goal of one of the most successful and most watched leagues in the world live and exclusively on beIN SPORTS, including the matches of European giants Juventus, Internazionale, AC Milan and Napoli. Italian football has attracted some of the world’s top talent over the past seasons, with marquee signings like Ronaldo and Alexis Sanchez all on display.
This deal further strengthens beIN’s long-term and leading position in France as it keeps Serie A in its industry-leading portfolio of premium rights.
beIN SPORTS’ incredible rights portfolio in France includes the UEFA Champions League, LaLiga, Bundesliga, French Ligue 2, the FIFA World Cup 2022 as well as the best of African football including the Africa Cup of Nations, Wimbledon, the NBA, NFL, the rugby European Champions Cup and Challenge Cup; alongside a very comprehensive French and international handball offering and a variety of other swimming, rugby, boxing rights and much more.
In June 2021, beIN SPORTS also announced an extensive renewal deal with UEFA in 7 countries across Asia-Pacific, which will see beIN SPORTS broadcast the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, and the UEFA Youth League until 2024. This deal strengthens beIN’s long-term position as Asia’s Serie A, and wide and robust sport portfolio, broadcaster.
Richard Verow, Chief Sports Officer at beIN MEDIA GROUP, said: “We are pleased to have renewed our deal with Serie A across such valuable markets in France and Asia-Pacific, and to begin a new partnership with the league in three additional countries, allowing our subscribers to watch the best Italian clubs and talent both in the domestic league and in a range of European competitions too. At beIN we pride ourselves on bringing the best of Europe’s top flight action to markets around the world. Serie A perfectly complements our incredible portfolio which includes FIFA World Cup 2022, UEFA Champions League, LaLiga, the NBA, NFL, Wimbledon and much more.”
Luigi De Siervo, CEO at Lega Serie A said: “We are glad that an historic partner like BeIN is broadcasting the matches of our championship, which has always been full of talent appreciated all over the world. The season that is about to begin will see many of the recent European champions and the return of championship coaches like Allegri, Mourinho and Sarri, ready to challenge the other coaches in the most tactical tournament in the world. I am sure that in France and in the selected countries of the Asia Pacific area they will appreciate the great entertainment of Serie A.”
Amikam Kranz, Vice President Media Sales and Operations at Infront said: “beIN Sports is a key partner and this new, three-season agreement reflects how much trust it has in Serie A. Furthermore, the fact that the league's presence will be expanded to new markets benefits all parties. We couldn't be happier for fans of Serie A."
(Photo LaPresse)
